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Unit One: Company Operation and Management公司运作和管理

1.8 Business Ethics 商业道德

相关单词掌握：

Credo 信条

Integrity 诚信，正直

Recall 召回

Corporate performance 企业运作，亦作Company performance

Turnover 营业额

Dividend 红利，股息

Pay off 盈利，还清(债务等)

Mitigate　减轻

Corporate social responsibility 企业的社会责任(简称CSR)

Compensation 补偿

Mini-presentation

商业道德(Business Ethics)是指公认的道德规范在具体商业情景(business situation)和商业活动(commercial activity)中的应用。在商务决策和运作过程中，越来越多的企业会遇到这样的问题：环境问题(environmental issue)、信用问题(credit issues)、社会责任问题(corporate social responsibility)等。因此，遵守商业道德成为企业经营方式(business practice)的重要环节。目前在国内外，商业道德已经被纳入主流商务教育中，如工商管理硕士(MBA)的必修课。

What’s important when…?

Measuring corporate performance 衡量企业绩效需要考虑哪些要点?

1.Business ethics 商业道德

2.Environmental protection 环境保护

Actually，measuring company performance is not just a case of looking at turnover, profits and dividends. We should also evaluate it in terms of its business ethics. Code of ethics is the core of company culture and is an important tool for companies striving for long-term prospects and growth.

事实上，衡量企业绩效不只是围绕着它的营业额、利益和分红。我们也应该去评估其在商业道德的表现。道德规范是企业文化的核心部分也是公司努力发展长期目标和增长的重要工具。

Besides, companies have the social responsibility to protect the environment. if companies have tried their best to mitigating their own environmental impacts, for instance, to see if they have tried their best to minimize waste in their operations and efficient management of resources.

另外，公司应该承担起保护环境的责任。例如，我们也应该看看公司是否想尽办法去减少对环境的影响，或者看看他们是否尽量将生产商的浪费最小化并且对资源有效的管理。

Discussion

Solving the Food Safety Crisis

解决食品安全危机

The confectionary you work for is now facing a serious safety crisis: a small kid was choke on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation together, and decide:

你们所在的糖果厂正面临着严峻的安全危机：一个小孩食用你们专为儿童生产的果冻时被噎住了。请你们协助解决这一问题。讨论并决定：

1.what should be done with it.

公司应该做些什么

2.how to improve the product.

如何改进该产品

(1) We should stop selling the candies immediately and to recall all the product from the market to prevent possible tragedies. We should also warn people and ask them to get rid of the product, particularly those smallgrocery stores that may stock the candies.

我们应该立刻停止销售糖果，同时从市场召回所有的产品以防止类似的悲剧发生。我们也应该警示人们让他们处理掉这种果冻，特别是那些有可能储存糖果的小食杂店。

(2) We’re entirely responsible for that accident, we should seek to improve our products.

我们应该为事故负全责。我们应该需找改善产品的方法。

(3) We should go visit the girl, offer compensation to her parents.

我们应该去探望这个女孩儿，为她的父母提供一些补偿