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the importance of the export research 出口研究的重要性

a: the environment varies greatly because of differences in language, customs and traditions.

b: yes. this gap can be filled by export market research before exporting.

a: but the importance of the export research is often neglected by the manages.

b: that's right. they do not appreciate its value and consider it to be a luxury.

a: therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.

b: exactly.

重点讲解：

vary vi. 变化，不同

appreciate vt. 认识

penetrate vt. 穿透，渗透

“this gap can be filled.”的意思是“差距可以消除。” 例如：the generation gap can be filled by communication. 代沟可以通过交流消除。

汉语译文：

a: 由于语言、习惯和传统的不同，出口环境也会有很大的差别。

b: 是啊，出口前对出口市场的研究从某种程度上可以弥补这种差异。