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【话题介绍】

It is of great importance to adapt the marketing strategy to the response of the market.

依据市场的反映来调整营销战略十分重要。

【常用对话】

A: I went over the sales figures in the market research report, if you take that report and compare it with our survey of customer buying habits, there's only one conclusion.

我看过市场调查报告的数字，如果那这份报告和我们队消费者购物习惯所做的调查相比只有一个结论。

B: What's that?

什么结论

A: It seems this market is sensitive to price. When our product was marked up at a higher introductory price, our sales after product launch were lower. At a discounted introductory, we landed more sales.

市场似乎对价格很敏感，我们的产品一开始标得高，因此投放市场后，销量非常低迷。在进行定价打折后销售量会大增。

B: So we should start low?

所以我们是要将初始价格调低吗?

A: I think that would be on the button. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a peak in sales and after our customer base is solid on our products, we can bring the price up.

我想这个主意这的切中要害了。价格在市场是一个重要的变量，我们可以利用价格建立我们的顾客基数，如果我们的顾客被我们的低价所吸引，他们就会购买我们的品牌并成为我们比较忠诚的消费者，日后我们创下销售记录，打下良好的顾客急出售，我们再把价格抬高。

B: That sounds like a really clever marketing strategy.

这听起来真的是个聪明的销售策略。